After nearly 41 years in business, Bruce Justinen, founder and president of SEASOFT SCUBA GEAR INC. is announcing that SEASOFT SCUBA is for sale.
Bruce states, “I have loved my life filled with great customers, products and amazing dives all over the world. But I’m almost 70 and it’s time to cut back on the enormity of hours I spend on SEASOFT every week. I still love what I do but my wife wants me home more and to be honest, my body feels the toll of all the dive weights I have shouldered all of these decades.
How much do I want for SEASOFT? Unlike so many other companies that reach this point, I want SEASOFT to live on. SEASOFT has too many incredible, comfortable, warm, and frankly, better products that deserve to continue to please divers. Even if the founder needs to step back.
I’m willing to sell 51% or 100% of the company, I am willing to stay on part time or hand it over. I have one last life-impacting new product to share with the new owner(s) and divers everywhere, before I go.
You will find that I am willing to sell the company for less than it’s worth to keep it growing! The new owners must be prepared with working capital and funds for product replacement and expenses, I will insist on this. I am willing to stay on for a limited amount of time to insure the smooth continuity of their purchase.
I believe that there is a buyer, whether an individual or a company, that understands and has a vision for the continued success and growth of SEASOFT SCUBA in the years to come!
