DEMA Show TODAY – News Update Day 3

  • Learn How to Expand the Go Dive Now Advertising DEMA is Already Doing for Your Store at DEMA Show

DEMA’s Go Dive Now campaign has been online since May with millions of social media views to date by potential customers. 

Is your store part of the campaign? Go Dive Now will grow the number of consumers who become aware of diving and your store.  DEMA-Member stores using Go Dive Now materials/ads help customers make the connection to the national campaign – and drive them into YOUR store!  Come to this session and bring your laptop computer and your business Facebook account and be prepared to place ads LIVE to drive customers to your store, using the Go Dive Now Member toolkit!

  • DEMA Reaching Out Awards Party Tomorrow Night

The Diving Equipment and Marketing Association invites you to the 28th annual presentation of the prestigious Reaching Out Awards. Get ready to boogie down 70’s style with all your friends, business associates and industry peers as we celebrate the accomplishments and contributions of this year’s honored recipients, Lad Akins and Leslie Leaney.

This year’s DEMA Awards Party will kick off with a networking cocktail hour followed by a delectable array of food and desserts, memorable awards ceremony and high energy live entertainment that will have you singing and dancing the night away. You do not want to miss this one so grab your “boogie shoes” and get your ticket today

  • Share Your DEMA Show Stories

Reaching Out Award Recipients and Hall of Fame Ambassadors, Zale Parry and Alese Pechter in the Hall of Fame (booth #3238) at DEMA Show to “Share Your Story” with our official DEMA Show videographer. Stop by to share your first and favorite DEMA Show moments and help us celebrate the 40th Anniversary of DEMA Show!


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The annual DEMA Show, the largest trade-only event in the world for companies doing business in the scuba diving, ocean water sports and adventure/dive travel industries, attracts hundreds of Exhibitors and thousands of dive and travel industry professionals from around the world. In addition to providing an arena in which to conduct business and network, DEMA Show offers participants the most extensive education curriculum in the industry including DEMA-Sponsored Seminars and Exhibitor-Sponsored Seminars from participating manufacturers, travel destinations and dive certification organizations. DEMA Show is produced by DEMA, The Diving Equipment & Marketing Association. DEMA Show 2018 will take place November 14-17 at the Las Vegas Convention Center in Las Vegas, NV. For more information visit, the official DEMA Show Facebook page, and follow DEMA Show on Twitter.

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