DEMA Show 2016

DEMA Show 2016 Attendance Figures Released

DEMA is pleased to say THANK YOU to the more than 9,500 pre-qualified dive professionals who registered for DEMA’s 40th annual DEMA Show, and more than 600 exhibiting companies who made DEMA Show successful.  The trade-only Show was held at the Las Vegas Convention Center in Las Vegas, NV from November 16th to 19th, 2016.

DEMA Show 2016 provided many opportunities for Attendees and Exhibitors to do great business together by providing hundreds of exhibits, products, services, educational sessions and more.  Verified attendance figures, which are obtained from electronic scans of Attendee and Exhibitor badges, confirm that over 8,200 Industry Professionals entered and participated in the Show during its four days. The Show’s long-standing credentialing process established by the Board of Directors, helped confirm that the Show maintained a trade-only atmosphere, welcoming highly qualified Buyers and Influencers.

During the four days of DEMA Show 2016, Exhibitors hosted thousands of Attendees in their booths to showcase their latest products, programs and services.  DEMA’s video production partner, 506 Studio, has captured the excitement of the action-packed days of DEMA Show 2016 in a series of videos highlighting the Show.  In honor of the Show’s 40th Anniversary, all Attendees and Exhibitors were asked to “Share Your Story.” Participants were interviewed on camera to share their first and favorite DEMA Show moments. More than 160 stories were shared and captured during this year’s event.

DEMA extends its THANKS to the entire Industry for the continuing success of DEMA Show! Looking toward the future, DEMA Show will be returning to Orlando, FL from November 1-4 in 2017. DEMA continues to look at additional venues for future shows, using key factors of Exhibitor and Attendee cost and venue availability.  A complete overview of how DEMA Show venues are selected is available here.

Funds raised through DEMA Show (and all events produced by DEMA) are used to help the industry, including monitoring legislation, advocating for environmental and economic issues, promoting recreational diving, keeping dive sites open and accessible to divers, providing DEMA-Member access to benefit programs such as the promotional program Go Dive Now, and conducting research on behalf of the Industry.  With this year’s strong DEMA Show participation, DEMA can continue its mission of bringing businesses together to grow the diving industry

The annual DEMA Show, the largest trade-only event in the world for companies doing business in the scuba diving, ocean water sports and adventure/dive travel industries, attracts hundreds of Exhibitors and thousands of dive and travel industry professionals from around the world.  In addition to providing an arena in which to conduct business and network, DEMA Show offers participants the most extensive education curriculum in the industry including DEMA-Sponsored Seminars and Exhibitor-Sponsored Seminars from participating manufacturers, travel destinations and dive certification organizations.  DEMA Show is produced by DEMA, The Diving Equipment & Marketing Association.  DEMA Show 2017 will take place November 1-4 at the Orange County Convention Center in Orlando, FL. For more information visit, the official DEMA Show Facebook page, and follow DEMA Show on Twitter.