According to the 2025 Dive Industry Study by Boston Consulting Group (BCG), PADI® Dive Centers and Resorts are not only the most recognized and respected globally — they’re also the most successful. The data confirms what 128,000 dive professionals and 6,600 dive shops around the world already know: partnering with PADI leads to real business growth.
The recent BCG Dive Industry Study found that PADI leads the industry in consumer trust, earning the highest Net Promoter Score (NPS) of any dive training organization. It also found that PADI-exclusive dive shops earned US$186,000 more in 2024 than non-PADI dive centers and reported 15–20% higher productivity.
“These findings validate that the PADI brand, along with its training and marketing programs, help dive centers thrive,” says Kristin Valette Wirth, Chief Brand and Membership Officer at PADI Worldwide. “Being a PADI Member is a profitable business strategy. Through global awareness, best-in-class training, and unmatched business and marketing tools, the PADI organization helps members not only succeed, but lead in their market.”
PADI’s Leadership Backed by the Numbers:
The recent BCG findings add to PADI’s already strong value proposition known as “Reasons to Believe”. They include a powerful set of data-driven advantages that demonstrate why PADI remains the leading choice for consumer divers, dive professionals, and dive businesses worldwide, from unmatched training standards to brand recognition, business impact, and global influence.
- The World’s #1 Dive Training Organization
No other organization teaches more people, in more places, and with more impact than PADI.
The world’s largest scuba diving organization offers 94+ courses in 27 languages, having issued over 30 million certifications as it reaches its 60th anniversary in 2026, proving the organization continues to be the way the world learns to dive.®
- The Most Recognized & Respected Brand in Diving
When people think about diving, they think PADI.
PADI garners 21x more media exposure than any other training agency, with a 90% global share of voice in addition to having 3.6x more social followers and 4x more website traffic than the nearest competitor
“Our significant brand exposure means that 75% of new divers recognize PADI before training and choose PADI, resulting in over 30 million certifications being issued since our inception,” continues Valette Wirth.
- Business Growth Backed by a Premium Brand
PADI doesn’t just elevate your brand – it drives your bottom line.
Investing in the PADI membership sees real returns, with the BCG study finding that PADI Members earn more, are more productive, and benefit from customer engagement boosts through PADI’s global tools and promotions like PADI Adventures, PADI Club, the Refer-A-Friend Challenge and Master Scuba Diver Challenge.
- Trusted by Divers, Backed by Data
PADI Members don’t just deliver the brand experience; they deliver brand excellence and continue to set the standard for the consumer experience.
The NPS score from the BCG Study aligns with PADI’s study, which found that 91% of new PADI Open Water Divers would recommend the brand to friends and family.
- Leading the Charge for Positive Ocean Change
PADI Members aren’t just dive professionals — they’re ocean advocates. Partnering with PADI means being a part of something bigger: a global force for ocean change.
PADI has helped mobilize 70+ million Ocean Torchbearers, granted over US$6M+ in conservation grants, fueled over 350,000 local initiatives, and has advocated for 2,700+ adopted dive sites to gain Marine Protected Area status.
The PADI brand and global membership have since been recognized by Fast Company as one of the World’s Most Innovative Companies 2024 and featured in Condé Nast Traveler’s Bright Ideas 2024.
“With nearly six decades of leadership and purpose-driven innovation, PADI is more than a training agency — it’s a growth engine for the dive industry,” concludes Valette Wirth.
Learn more about how PADI can help your business succeed at www.padi.com/padi-dive-centers/benefits.
