Dive shops and resorts are at the heart of our industry and are deeply feeling the effects of this extremely challenging time. Industry leaders are joining together to help accelerate their recovery by driving both training and equipment sales to PADI® Dive Centers and Resorts. The collaboration between PADI, Huish Outdoors, Aqua Lung, Scubapro, Sherwood Scuba and Genesis Scuba is designed to increase gear sales and revenue by offering special savings on equipment to newly enrolled PADI eLearners in the United States.
PADI will execute an aggressive marketing campaign in the United States to support and promote this initiative, promoting a limited-time offer on gear savings for people who enroll in a PADI eLearning® program. Once students enroll and affiliate with a PADI Dive Center or Resort, they will receive offers based on the brands carried by their selected dive shop. Students will only see offers based upon the brands their PADI Dive Center or Resort carries.
Offers vary by manufacturer and all are provided with one goal in mind: to help dive centers and resorts recover faster by bolstering training and equipment sales. The deals, which run through 15 July 2020, incentivize dive students to make purchases with their dive shop now to expedite sales and recovery. Offers include:
- Huish Outdoors: Save 15% on your gear purchase across all Huish Outdoors brands including Atomic Aquatics, BARE, Hollis, Oceanic, Stahlsac, Suunto and Zeagle
- Aqua Lung: Purchase an Aqua Lung BCD and regulator and receive a free air source (offer valid in-store only)
- Scubapro: Receive 100% credit back on your mask, fins and snorkel purchase good toward your full package of a BCD, regulator and computer (offer valid in-store only)
- Sherwood Scuba: Save 25% on your new student personal equipment package (Sherwood mask, snorkel, fins, Akona boots and Huron LT mesh bag)
- Genesis Scuba: Save over $400 US on new student life support package – now only $999 US. Package includes Genesis Prana regulator and octopus, Genesis Origin BCD and Genesis Centauri Wrist Computer
PADI begins marketing these offers to newly enrolled PADI eLearners in the United States this week as part of an aggressive PADI eLearning promotion to help fill courses at PADI Dive Centers and Resorts. For additional details, visit the PADI Pros’ Blog.
Uniting together as industry leaders is just one of the many ways we can help the vital dive center and resort network not only to survive, but also to thrive again more quickly after this crisis passes. In addition to this cooperative promotion, PADI also offers robust marketing tools and business solutions for dealers which can be accessed here: PADI Americas | PADI Asia Pacific | PADI EMEA. We will get through this together!
