For 31 years, Explorer Ventures has stood for quality and excellence in the global dive live-aboard industry. Looking to expand their marketing, research and branding reach, the company has hired William Cline of Cline Group for a broad variety of marketing, research and analytical services.
Clay McCardell, CEO of Explorer Ventures elaborates on the new relationship, “We were looking for specialized diving industry marketing expertise to add to our team and William’s depth and experience in the marketplace seemed the natural choice. We look forward to working together to continue to build a better dive vacation experience for our guests.”
The new relationship will allow the company access to William’s industry knowledge in B2C as well as B2B marketing. William states, “I am excited to work with Clay and his executive team to bring new marketing ideas and branding assistance to his already very successful company.”
Explorer Ventures Liveaboard Dive Cruises offers experiences in the Caribbean, Galapagos, Indonesia and Maldives. William Cline / Cline Group provides dive consulting services plus publishes quarterly intelligence on the Global Dive Industry via his free research newsletter, The Cline Survey Report.