Quattuordecupled – a 14 times increase –that’s what happened to Aqua Sport’s specialty certifications in 2015, the year after the dive facility with operations in Eilat, Israel, and Taba, Egypt, went all in with PADI. In addition to the increase in specialty divers, PADI® Divemaster certifications quintupled after this dive center chose to make the change. Certifications across the board continued to increase throughout 2016 and this year as a PADI Five Star Instructor Development Center, Aqua Sport is on track to train more instructors than in any year previous.
“We began crossing over all our instructors to PADI at the end of 2015,” says Dafna Budden, co-owner of Aqua Sport. “We understood that further education was key to increasing our sales and that PADI would be the best diving organization to help us achieve that. With PADI’s marketing materials, resources and professional support we felt we could increase our sales in specialties and professional education and are pleased to report this was achieved.”
Aqua Sport credits PADI’s strong brand as a key factor in its monumental business growth. In 2016, more than two billion consumers learned about PADI Dive Centers and Resorts through media exposures and targeted advertising, including social media messages encouraging certified divers to seek additional training.
Of PADI’s education materials, particularly the digital options, such as PADI eLearning® and the PADI Open Water Diver TouchTM, Budden says, “This is a great marketing tool. Students really enjoy the PADI digital learning and love the interaction with the Touch manuals.”
After some online learning preparation, a dive business can complete a PADI Dive Center Orientation in as few as three or four days – a small investment with rich rewards. In addition to benefitting from PADI’s marketing horsepower, PADI Members can participate in business seminars and workshops, and access free promotional materials such as email and flyer templates, high-quality images and other turnkey marketing solutions.
PADI Membership also includes a dedicated customer support team. “The customer service that we and our clients receive from PADI is very important to us,” says Budden. “The PADI staff assigned to our account are professional, helpful, friendly and always on hand to resolve any issues, offer professional advice and guide us where necessary. We are very pleased with the PADI programs and how successful they have proven to be.”
These are just a few reasons why more dive centers and resorts joined PADI in 2016 than in any previous year; retail and resort membership now exceeds 6400 members globally. To learn more about joining PADI, contact the Territory Director, Regional Manager or Regional Training Consultant for your area at your local PADI Regional Headquarters.
Be Best. Be PADI – The Way the World Learns to Dive®
About Aqua Sport Int.
Aqua Sport Int. has been educating divers in the Red Sea for more than 50 years. What began in a grass hut on an isolated beach now includes operations in Eilat, Israel, Taba, Egypt, and a liveaboard boat. More than 40,000 divers began their underwater journey at Aqua Sport over the years and many continue to visit.