In 2017, more PADI® Dive Centers trained more divers than any other year in PADI’s history. The PADI organization is committed to building on the successes of the past year to help its dive centers and resorts exceed their business goals in 2018. To this end, PADI Americas has enhanced its marketing support programs, offering a personalized approach to helping PADI Members achieve another record year by working hand-in-hand to develop a customized strategy to grow their business.
Through the redesigned 2018 Marketing Co-op, a team of PADI marketing consultants will be working closely with PADI Dive Centers and Resorts across the Americas. Beginning in mid-March, the co-op provides a three-month one-on-one marketing consultancy program to assist PADI Dive Centers in further developing their marketing and online advertising strategies to reach new divers and improve their marketing effectiveness.
In addition, PADI Americas marketing executives are dedicated to offering guidance, expert advice and custom-developed tools to help PADI Dive Centers and Resorts thrive. Whether through in-store visits or remotely via phone and email, these specialists are readily available to answer questions and build creative solutions to meet the unique and specific needs of each PADI Member.
“I already see the PADI synergy in our team. I’m excited to implement the new ideas that PADI gave us and I look forward to what the 2018 season brings as a well-oiled PADI Five Star Resort,” said Bob Bunkley, owner of Atlantic Pro Divers in Jacksonville Beach, Florida, U.S.A., which earned PADI Five Star Resort status this year. “I’m blessed with a very bright team that now has much better working tools, thanks to PADI, to meet our customers’ expectations. We’ve needed this revival for a long time and I am thankful that we chose PADI to help us.”
In conjunction with tailored marketing support, popular offerings such as PADI Business Academy and Member Forums are underway for the year, and the 2018 PADI Americas Marketing Kit will be available in early April.
With a global media reach of more than 7.3 billion impressions in 2017, the PADI organization is actively working with top-tier, traditional and non-traditional media to spotlight PADI Dive Centers and Resorts. Whether encouraging travel to regions impacted by hurricanes, raising awareness about local diving opportunities or showcasing incredible dive destinations, the PADI marketing team is committed to securing additional exposure for PADI Dive Centers and Resorts to reach new and diverse audiences and drive business through their doors.
PADI continues to be the most recognized and trusted name in diver education. Together as partners in business, the PADI organization is eager to work with you to achieve even greater levels of success. Contact the PADI Americas Regional Support Team to get started.