Today, PADI® announced plans for PADI Women’s Dive Day on Saturday, 21 July 2018. For the fourth consecutive year, PADI Members will host thousands of divers of all genders, ages and experience levels for a global celebration of shared adventure and passion for the ocean at hundreds of events around the world.
Committed to fostering a global dive community that encourages and empowers females of all ages to safely and confidently explore the underwater world, PADI launched the first PADI Women’s Dive Day in 2015. Three years later, the event had grown from 335 events in 65 countries to nearly 900 events in 85 countries; in 2017, PADI Dive Centers and Resorts hosted a range of activities including everything from dive cruises in Australia and underwater cleanups in Singapore, to fundraisers for female dive scholarships in the USA and dive excursions with marine biologists in Italy.
“PADI Women’s Dive Day has quickly become a tradition for PADI Members and recreational divers in every corner of the globe, providing opportunities for inspiration, empowerment, lifelong friendships and stewardship,” says Kristin Valette-Wirth, chief marketing and business development officer for PADI Worldwide. “Moving into the fourth year of the initiative, we’ve continued to close the gender gap among certified divers year over year and, most importantly, birthed a movement of adventure-seeking women fulfilling their quest for exploration.”
The intentions of PADI Women’s Dive Day are many, and past years have provided myriad benefits for event hosts; but all events have a few shared common goals: to reduce the gender gap in diving, strengthen bonds within the dive community, get more people actively diving and create more stewards for the ocean.
PADI Women’s Dive Day provides opportunities for PADI Professionals, Dive Centers, Resorts and the dive industry as a whole to:
- Invite women to experience diving through a day dedicated to community, self-discovery and adventure.
- Open doors for certified divers to do more of what they love, and encourage them to invite non-divers with them on their dive journeys.
- Motivate women to take leadership roles in the dive industry, which not only provides personal benefits but also strengthens the dive community and reduces the barrier to entry for many new female divers, fostering further growth and participation.
- Improve bottom-line business growth through increased sales and an expanded and more engaged customer base, reach new markets and grow the local dive community.
- Celebrate female divers and organizations who are making waves in the industry, and provide opportunities for divers to have a positive impact on key issues affecting ocean health and dive communities.
PADI Professionals, Dive Centers and Resorts, plan your event and list it on the PADI Women’s Dive Day 2018 event locator.
Interested in taking part in PADI Women’s Dive Day 2018? Contact your local PADI Dive Center or Resort or visit padi.com/women to learn more.