NEW My PADI Club Offers Members Fresh Ways to Engage Divers and New Revenue Opportunities

If you’re in the business of diving, then it’s likely you’re always on the hunt for the “big three”:  (1) more new customers, (2) more repeat customers, and (3) more sales. If you’re seeking the “big three” and are ready to grow your business, be sure to stop by PADI booth (#4024) at DEMA Show 2016 and ask about the all new My PADI™ Club. My PADI Club is your solution to attracting and retaining more divers while increasing sales. It encourages consumers to go diving, continue their dive education and save on equipment purchases – with you. It also offers a new revenue generating stream to all PADI Dive Center, Resort and Professional members.

PADI_50_lightbackground“My PADI Club is a new way for divers to connect with their dive centers, resorts, instructors and dive buddies,” says PADI Worldwide Chief Marketing Officer Kristin Valette. “Through first-hand information from PADI and PADI Members, the world’s most trusted authorities in diving, My PADI Club delivers the information potential divers are seeking to start their adventure and certified divers want to continue pursuing their scuba addiction.”

A digital platform accessible from any device, My PADI Club makes it easier for consumers to start diving, and easier for divers to keep exploring and sharing their passion for diving. Divers connect with other like-minded divers, share their dive experiences, track dives, find the information they need to continue diving, and save money on dive gear and training with PADI Members. The My PADI Club gear savings is supported by top gear manufactures in the dive industry including, Aqua Lung, SCUBAPRO/UWATEC, Sherwood Scuba, Oceanic, Cressi, TUSA, SUUNTO, Fourth Element, Hollis and Lavacore.

PADI Worldwide President and CEO Drew Richardson says, “My PADI Club is a game-changer and an opportunity for the dive industry to work together to attract more people to the sport and turn them into lifelong diving ambassadors.  It specifically addresses barriers to new diver enrollment and key reasons why divers become inactive. My PADI Club is backed by research conducted by one of the world’s most respected independent research firms. It’s shaped by the voice of the customer to deliver exactly what divers are asking for.”

If you’re interested in learning more about My PADI Club – including how you can receive a revenue incentive for every My PADI Club membership you sell – be sure to attend the Introducing My PADI Club – Increasing Lifetime Customer Value mini-seminar offered at these times during this week’s DEMA Show:

  • Wednesday, 16 November – 1:00-2:00 PM (Room S222)
  • Thursday, 17 November – 4:00-5:00 PM (Room S222)
  • Friday, 18 November – 10:00-11:00 AM (Room S222)

Can’t make one of these mini-seminars? Stop by the PADI booth (#4024) or contact your PADI Regional Manager or Regional Training Consultant for more information. Don’t miss out! Currently in development, My PADI Club is a unique, best-in-class opportunity offering all PADI Members the essential tools every diving authority needs.

PADI Worldwide

PADI Worldwide

Founded in 1966, PADI® (Professional Association of Diving Instructors®) is the world's largest recreational diver training organization. There are more than 133,000 PADI Professionals dedicated to introducing new divers to the thrill of scuba diving and enhancing the skills of experienced divers through more than 6,400 PADI Dive Centers and Resorts worldwide. Dedicating more resources to diver acquisition and retention than any other training organization in the industry, PADI issues nearly one million certifications each year, making underwater exploration and adventure accessible to the public while maintaining the highest industry standards for diver training and customer service. In doing so, PADI has created a growing number of ocean ambassadors to help defend and preserve the marine environment, and will continue to bring the conversation to the forefront to inspire action for generations to come. For more information, visit www.PADI.com.

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