Industry News Personnel

HEAD Watersports hires Mike Van Alstyne as new Category Manager

HEAD USA, Inc. is proud to announce they have hired Mike Van Alstyne, in a new role as Category Manager HEAD Watersports North America. The watersports category operates under Mares Diving, Division of HEAD USA, Inc. and is based in Boca Raton, FL.  Mike will report to headquarters based in Rapallo, Italy.

Mike is a 25+ year Sporting Goods veteran who before joining Mares/Head was President of EvoShield. Prior to then, Mike held roles as VP Sales Easton Sports and was SVP/GMM of Merchandising at Sports Authority.  Mike will lead the merchandising, sales and go to market strategies for HEAD Watersports in North America.

“Mike’s previous Sporting Goods experiences with industry brands and Big Box stores is invaluable and will help guide the Head Watersports category to even further growth in 2018 and beyond,” said Stefan Michl Vice President Sales and Marketing Worldwide.

Mike will continue to be based in Denver, CO.

Mike Van Alstyne

Tel: (561) 827-3441

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