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Hawaii Dive Association Completes First Scuba Diving Economic Impact Study

The Hawaiian Islands Recreational Scuba Association (HIRSA) is happy to announce the release of their
first scuba diving economic study for the State of Hawaii. The report, created and complied by William Cline of
Cline Group, was a groundbreaking study for the state.

Using combined sources of operator surveys and Hawaii Tourism Authority tourism figures, this study found in 2017 there were 356,148 divers that participated in scuba activities in Hawaii’s waters. The total estimated economic impact of these scuba divers is a staggering $519,887,657.47 per year, including an estimated 1,079,460 in room nights specifically generated as a result of scuba diving activities.

Lauren Smith, president of HIRSA commented on the results “We are very pleased with the study and results. We have always known Scuba Diving contributes massively to Hawaii’s tourism picture, and thanks to William, we finally have a valid assessment of that impact. Our hope is this is just the start of additional exposure and funding for scuba diving tourism within and outside of the State. Final copies of this study were hand delivered to the Governor of the State, as well as the President of the Hawaii Tourism Authority recently.”

The study took place over four months this year, and included a unique algorithm developed by William
Cline of Cline Group to create the total economic impact. William explains the process “This study employed a
unique analysis of operator feedback then compared to the Tourism Authority’s published data to arrive at the
estimated impact for scuba diving, both locally and tourism related. Hawaii is a bit unique in that there is a
relatively large local population that dives, as a result this impact had to be identified and separated from the
inbound tourism related activities. Further, like all diving destinations, there are a host of associated watersports
activities offered by dive operations, this revenue also had to be identified and separated from the scuba specific
impact. We have proven that scuba diving tourism is a major component to Hawaii’s complex tourism marketing
matrix, and we hope the local, State and Federal governments realize its potential to generate room nights and
revenues for the economy. In a time when Hawaii needs to look to alternate markets, traveling scuba divers are the perfect fit for inbound tourism expansion.”

The Hawaiian Islands Recreational Scuba Association is the official state of Hawaii dive association and
represents members across all the islands to local, county, state and federal government. H.I.R.S.A.:
www.HawaiianScuba.org.

William Cline is president of Cline Group, a Dallas-Based Advertising, Research and Consulting firm with 30-
plus years of Scuba Diving specific marketing experience with clients from around the globe.
www.williamcline.com.