Go Dive Now’s Photo Contest Generates Significant Web Traffic and Brand Awareness

On July 1, 2017 DEMA launched an exciting social media contest in affiliation with the Go Dive Now consumer marketing campaign. The DIVE INTO SUMMER PHOTO CONTEST was created to increase traffic to GoDiveNow.com, engage the diving community, and promote the sport of scuba diving to non-divers. The contest concluded on August 3rd with the top three winners taking home incredible prizes donated by industry businesses.

During the contest, divers were asked to submit their best diving photos and then promote their entries to their friends and family on social media to collect votes. The contest received 82 photo entries and 5,570 votes were submitted. The contest, both located on GoDiveNow.com and on Facebook, received over 17,200 page views! The photo contest was very successful in using social media to increase traffic to GoDiveNow.com as website sessions derived from social media increased 230% during the contest when compared to the previous period. Over 21% of visitors to the voting page on GoDiveNow.com then went on to view other pages throughout the Go Dive Now website.

As expected, the contest reached thousands of people on social media and was highly influential in generating awareness and interest in the sport of diving and the diving lifestyle. Dive businesses who donated a prize benefited by receiving significant exposure to potential new divers and customers! Thank you to the following companies who donated a prize to the DIVE INTO SUMMER PHOTO CONTEST: Charlie Hudson Writes, Harbour Village Beach Club, Martinique Promotion Bureau, Michael Johnson Entertainment, LLC, Minelab, Mobby’s LLC, Ocean Maps GmbH, and Ocean Technology Systems.

The contest winners can be viewed on the contest page on GoDiveNow.com. Congratulations!

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DEMA Association

DEMA Association

DEMA, the Diving Equipment & Marketing Association, is an international organization with more than 1,300 business members. The mission of this non-profit, global organization is to bring businesses together to grow the diving industry worldwide. DEMA owns and produces DEMA Show, an annual trade-only event for businesses in the scuba diving, action watersports and adventure/dive-travel industries. DEMA Show 2018 will take place November 14-17 at the Las Vegas Convention Center in Las Vegas, NV. For more information on DEMA and affiliated programs contact (800) 862-DIVE (3483) or (858) 616-6408 or visit www.dema.org. Stay updated by following “DEMAOrg” on Facebook and Twitter.

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