DEMA’s 2018 Board of Directors will meet on March 14th and 15th to strategize ways to help grow our Industry and maximize DEMA’s benefits for Members. Topics for discussion will include DEMA’s consumer marketing campaign, Go Dive Now; the DEMA certification census; the upcoming DEMA Show; 2018 budget review, Committee planning; and more.
Day one of the Board meeting will begin with the election of the Board Chair from among the 2018 Board Members. With the elected Board Chair in place for the year, the Board will approve reports from past and completed activities as part of the “consent agenda.” For March, the consent agenda will include:
- November 2017 Board Meeting Minutes
- DEMA Show 2018 Update
- Membership Update
- 2018 Draft Committees and Objectives
- 2017 Year End Financial Summary and Manufacturer’s Fund Report
Following approval of the consent agenda, the Board will review proposed programs for 2018 including: Go Dive Now, DEMA’s continuing consumer marketing campaign; the certification census; developing retailer community and customer experiences; goals for DEMA Show 2018; and more. Day one will conclude with the Board reviewing the proposed 2018 budget.
Day two will commence with time for Board Members to discuss association strategy, as well as future needs for the association and Industry. This discussion will help guide the goals of proposed DEMA programs and Committees for the year. Committees are critical for DEMA because they encourage member input and action, and details of programs can be determined by volunteers using their areas of expertise and interests. Committees are tactical, and the goals of Committees include creating new ideas, improving current programs and benefits, clarifying or resolving pending issues, and soliciting feedback from Industry stakeholders. Within their areas of focus, Committees’ ideas and suggestions are well-researched, strategically-developed, and when ready for further action, proposed to the entire Board for input, further development, and implementation. Additional Committee information is available online.
After final discussion and approval of the budget and programs, the Board of Directors will address any new business and conclude the afternoon of Thursday, March 15th. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of www.dema.org. Future 2018 meeting dates will be confirmed during March’s meeting.