DEMA Board of Directors to Meet in San Diego, CA for Face-to-Face Board Meeting on March 21 and 22

DEMA’s Board of Directors will meet on March 21st and 22nd to welcome the newly elected members of the DEMA Board of Directors and strategize ways to help grow our Industry and maximize DEMA’s benefits for Members. Topics for discussion will include DEMA’s consumer marketing campaign, Go Dive Now; research and public policy initiatives; the upcoming DEMA Show; 2017 budget review and Committee planning; and more.

Day one of the Board meeting will begin with the election of Board Officers from among the current Board Members. With officers in place for the year, the Board will approve reports from past and completed activities as part of the “consent agenda.”  For March, the consent agenda will include:

  • November 2016 Board Meeting Minutes
  • DEMA Show 2017 Update
  • Membership Update
  • Public Policy Update
  • 2016 Year End Financial Summary and Manufacturer’s Fund Report

Following approval of the consent agenda, the Board will review proposed tasks and goals for 2017 including: Go Dive Now, DEMA’s new consumer marketing campaign; consumer research initiatives for 2017; proposed public policy initiatives; a recognition program for new/young Industry professionals; goals for DEMA Show 2017; and more. Once all other agenda items from day one are addressed, the Board is scheduled to review the 2017 budget

Day two of the Board of Directors Meeting will commence with the discussion of Committees for 2017. These Committees will begin to outline their objectives and goals for the year. Each Board Member can volunteer to work in various Committees based upon their areas of expertise and interests. Committees are tactical and the goals of Committees include creating new ideas, improving current programs and benefits, clarifying or resolving pending issues, and soliciting feedback from Industry stakeholders.  Within their areas of focus, Committees’ ideas and suggestions are well-researched, strategically-developed, and when ready for further action, proposed to the entire Board for input, further development, and implementation. Additional Committee information is available online.

After final discussion and approval of the budget and programs, the Board of Directors will address any new business and conclude the afternoon of Wednesday, March 22nd. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of www.dema.org. Future 2017 meeting dates will be confirmed during March’s meeting.

DEMA Association

DEMA Association

DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,300 members, this non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns such as the national Be A Diver® campaign; diver retention initiatives such as DiveCaching; and DEMA Show, an annual trade-only event for businesses in the scuba diving, action watersports and adventure/dive-travel industries.

More Posts - Website