BARE raises female profile with new Women’s Collection wetsuits at DEMA


DEMA Show Booth #659

Released on: 11/18/2014

BARE is showcasing the Nixie and Limited Edition, two new lines of specially designed women’s dive and watersports suits at DEMA. Although both lines have been designed to focus on what women need from their suits, the stylish Limited Edition lets them feel as great inside as they look outside, since part of the proceeds from the suit will go The National Breast Cancer Foundation.

“This launch marks a complete reimagining of our women’s lines,” explains Tyler Dickman, Brand Manager for BARE. “Our team of female designers spent a lot of time surveying the market, learning what women wanted from their suits and taking inspiration from design trends outside of the industry. The goal was to create wetsuits that were a statement about women, about their performance needs and how they could look great in and on the water. We wanted to move away from the typical shrink it, and pink it industry standards of following men’s suit.  We wanted to inspire women and continue to fuel their spirit for adventure.  They came up with the Nixie and the Limited Edition, designed for women who want to look and feel great in a suit that performs well in any setting or watersport activity.

“We really let our team go with The Limited Edition,” explains Dickman. “This wetsuit was designed to be eye catching and make a woman feel as good as she looks.  It has some really unique design features starting with a great retro floral print, right down to the hand and foot stirrups and extra long front zipper. One of the things we’re most proud of with this suit is that we have decided to donate a portion of the proceeds to the National Breast Cancer Foundation. As the name suggests, we are only offering a limited supply of these suits and we expect the eye catching design to sell quickly.”

The Nixie series is designed for performance as well as appearance. Nixie combines sleek, slimming lines and fashion-forward colors with BARE’s trademark SECURE-LOCK construction, SKIN-IN FLIP SEALS at the mid-forearm and mid-calf all wrapped in a silky soft FULL-STRETCH neoprene and an ergonomic fit for extra comfort.

"These new suits are the result of a new way we approach designing for women,” Dickman says. “We understand that while men and women share the same desires and pursuits when it comes to watersports activities, what they need from a suit to achieve their best is quite different.”

Nixie and Limited Edition will be on view at the Huish Outdoors booth (659) during DEMA.

For Press Release Inquiries:

Peter Falk

VP Marketing

peter.falk@baresports.com

604.235.2622

About BARE:     

BARE has a rich history in the dive, watersports and fishing sectors. For over 40 years, the company has been designing and manufacturing products with one goal in mind: to deliver a superior experience. Whether it’s for recreational, commercial or military use, every BARE product combines leading-edge design with advanced materials and proven technologies. All backed by extensive research and rigorous testing.  BARE products give wearers confidence, knowing they can rely on exceptional engineering that’s designed to outperform.

For more information on BARE, please visit:  www.baresports.com

BARE is part of the Huish Outdoors family of companies. The company currently owns a variety of world-class brands in the SCUBA diving industry including Atomic Aquatics, BARE, Liquivision, Stahlsac and Zeagle. The company also distributes SharkSkin products.

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